Maternity and Marketing Trends to Apply in 2019

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Consumer habits have changed a lot in recent years – and this has increasingly applied to the relationship between motherhood and digital marketing . A recent survey by mri simmons found that 27.4% of parents surveyed said they were more likely to buy products they see used or recommended by influencers and friends on social media. However, mothers were almost twice as likely as fathers to say they would buy products seen on social media from friends and influencers. This is powerful data about marketing and motherhood: there is a possibility that this result indicates that mothers have a larger social network, in addition to being more decisive in purchasing decisions at home. 

 

With that in mind we took advantage of mother’s day to address some trends involving motherhood and digital marketing that your company can apply right now to improve sales and brand recognition with this audience – check them out below: 1) 2019: generation z is becoming a mother – potential consumer  Phone Number List of this industry the generation z woman will turn between 26 and 32 years old this year – reaching the average age of first-time mothers in brazil. These same women will be looking for solutions to reconcile motherhood and career, tips on good nutrition, personal care – both for themselves and for their babies. 

 

Therefore your company should take the time to start focusing part of its energy on preparing its products and on a strategy focused on marketing and maternity to dialogue with this public and be part of their purchasing decisions . 2) improve how your business uses instagram to connect with moms your company can get good results if you bet on influencers who are mothers to publicize your products and services. One of the pioneers in the sector, helen ramos – better known in the maternity and marketing segment as hel mother – uses an acid and fun humor to show her everyday life as a mother: how to deal with hunches, competition between mothers, tantrums. 

Edited November 14, 2022 by sondha575