Consumer habits have changed a lot in recent years – and this has increasingly applied to the relationship between motherhood and digital marketing . A recent survey by mri simmons found that 27.4% of parents surveyed said they were more likely to buy products they see used or recommended by influencers and friends on social media. However, mothers were almost twice as likely as fathers to say they would buy products seen on social media from friends and influencers. This is powerful data about marketing and motherhood: there is a possibility that this result indicates that mothers have a larg
